🌿 MATCHA FLAVOR WHEEL

Introducing the Matcha Flavor Wheel

The language of flavor can be surprisingly complex — words like “sweet,” “fresh,” or “candy-like” may mean different things to different people. That’s why our sensory team developed the Matcha Flavor Wheel: a tool designed to standardize how we describe the taste of matcha. This is the first step in building a Flavor Dictionary, aimed at creating a shared language between internal teams and customers during product development.

Why Does It Matter?

• Unified Language: Helps flavor experts and customers better understand each other.
• Faster Development: Clear communication shortens the time to market.
• Deeper Flavor Exploration: Matcha isn’t just “bitter” — it can be “umami,” “sweet,” “herbal,” or even “green vegetable”-like.

The wheel categorizes matcha flavors into 8 groups: sweet, bitter, umami, green vegetable, herbal, fruity, floral, and roasted. Each group represents a distinct nuance, helping you describe your tasting experience more precisely.

Download the Matcha Flavor Wheel and use it as a practical tool when working with us to develop the flavor profile of your product.

Would you like help describing the flavor of a product you're developing?

Contact Us:

HCM City Hotline: 0909 351 378
Hanoi City Hotline: 0965 984 841